Charles Pascalar

Hi, I'm Charles Pascalar. Vice President of Marketing for Payless ShoeSource, author of Holidays For Kids, father of two great kids and husband of one phenomenal woman.

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Sarah Smith is in charge of online marketing strategy at Acme Graphics, where she...

SVP, Marketing at Charming Shoppes

2007 - 2011

Responsible for all marketing of Catherines, Lane Bryant Outlet, Lane Bryant Closet, Loop 18 and previously Fashion Bug and Petite Sophisticate stores, including brand strategy, sales and positioning, credit, e-commerce, CRM, creative, copy, analytics, multi-channel, production, and visual.

VP, Marketing at Catherines Stores Corporation

2005 - 2007

Led all aspects of marketing including strategic direction, multi channel optimization, customer loyalty, advertising, analytics, profitability, brand awareness, credit, and database segmentation.

Chief Marketing Officer at Novorasi Management Group

2004 - 2007

Best in class CRM consulting company

Director, CRM at Circuit City

2004 - 2005

Managed customer relationship marketing programs utilizing a 40 million household database, loyalty and rewards programs, and multi-channel communications with a $21 million annual budget.

DVP, Database Marketing and Financial Services at Kmart

1997 - 2004

Managed customer relationship marketing programs utilizing an 85 million household database; loyalty programs, marketing analytics; one billion direct mailings; credit and gift cards; customer research; brand strategy; advertising and in-store promotions, and administering a $120 million divisional budget.

Manager, Marketing and Promotions at FINA Oil and Chemical

1981 - 1997

Responsible for the development and implementation of all advertising programs, marketing of proprietary and commercial credit cards, retail sales promotions, and racing sponsorships.

VP of Marketing at Payless ShoeSource

2011

University of South Florida

1979 – 1981

BA